Inside Latin Trap, the Viral Sound Too Hot for American Radio

In 2015, Jorge Fonseca, a veteran A&R for Sony Music Latin, made a trip to Puerto Rico in search of new sounds. "When you go to the island, the streets speak to you," he tells Rolling Stone. "You hear the kids with the cars, and they tell you what's happening." On this particular visit, he noticed something different blaring from passing vehicles: "I started hearing less reggaeton

This article originally appeared on www.rollingstone.com: Inside Latin Trap, the Viral Sound Too Hot for American Radio

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