Three years ago, Fall Out Boy opened a pop-up store in New York, selling T-shirts in a space that resembled a punk-rock club. When the band revisited the idea at stores in New York and L.A. this past fall, the vibe and decor were noticeably upgraded. Purple-tinted windows made fans feel as if they were walking into the cover of the band's new album, Mania, and among the items on sale
This article originally appeared on www.rollingstone.com: Inside Music's Merch Gold Rush
from Rolling Stone Latest Sports and Music and Movies and Politics and Culture News https://www.rollingstone.com/music/features/musics-merch-boom-pop-up-shops-branded-clothes-w516367
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